The format
The anchored loop
A character already in the scene uses the product, and when the moment ends the episode picks up exactly where it left off. The ad is made for its scene and lives inside it instead of being cut in from outside.
Adflix — Ad infrastructure for streaming platforms.
01 · Playback paused
Ad infrastructure for streaming platforms.
Adflix watches a finished episode the way an audience does and finds the few moments that can carry a brand. Each one becomes a new ad, made for that scene and nowhere else. It runs white-label, behind the platform’s own ad suite, and the platform remains the seller of record.
The placement, grown into the frame"Meridian" © Netflix, Inc. · CC BY 4.0 · opencontent.netflix.com · modified by Adflix: AI-composited product placement 02 · The episode comes first
Every scene is read before a single frame is sold.
Adflix weighs every scene for setting, tone, and what the story can hold, then keeps only the moments where a break costs the viewer nothing. The bar is deliberately high. Most moments never clear it.
Main Character (Rabbit)Grassy groundDistant mountainsTreeSky0.88match- placed
- 0.88 · 01:27
- next best
- 0.85 · 00:17
- field
- 2 moments scored
This moment scored 0.88 against Fable Bar’s brand kit, ahead of 1 other candidate moment; the next best scored 0.85 at 00:17.
Outdoor · Morning
03 · Built to be held
Imagine your favorite actor holding your favorite brand.
Each ad is made from the brand’s own product, shaped to match the scene’s light and story. A character already in the scene reaches for it the way people reach for things they own. When the episode comes back, the moment feels like it was always part of it.
FableBar
04 · Playback resumes
The show goes on. Exactly where it paused.
Each ad is generated for the scene it interrupts. When it ends, the episode carries on from the exact moment it paused, without a cut or a re-edit. The pipeline handles the handoff before anyone presses play, and the original footage is never touched.
05 · Measured, not estimated
Every second, every dollar. Counted, not claimed.
Every placement ships with its own report: how long the product stayed on screen, how much of the frame it held, whether a character handled it, and what the finished ad cost to make. Those are real measurements taken from the finished picture, not projections. Where something was not measured, the report says so instead of printing a plausible zero.
Exposure
What the brand got
Snack bar
1.7s
on screen, in the ad
34% of the ad
3.34%
average share of frame
measured to the outline
Yes
handled by a character
product sat within a character for a sustained stretch
Peak 3.62% of frame, at 2.4s into the ad. Tracked across 3 other objects in the same cut; the video boxes the most present few.
Enters 0.9s into the ad, held 1.7s unbroken, and leaves 2.4s before the end.
06 · Roll credits
The next episode could be yours.
Everything in this flight is the running pipeline: reading episodes, building ads from real products, measuring what shipped. A person signs every export, and it all runs behind the platform’s own ad suite. Schedule a demo and see it on real footage.
The system
Everything it takes to earn the moment.
One pipeline reads the episode, builds the ad, measures the result, and waits for a person to say yes.
Analysis
Scene intelligence
Every scene is mapped for setting, tone, and break candidates before anything is matched.
Matching
Two-pass brand matching
A wide scoring pass, then a hard-gated second read. The safety caps live in code, and a failed gate has no override.
Analytics
Exposure, measured
Seconds on screen, true share of frame, character handling — read from the finished picture, never estimated. Where something was not measured, the report says so.
screen timeshare of framecharacter handling
Governance
Rights before pixels
No title is indexed, matched, or generated against without cleared rights on record. Four non-negotiables are enforced in code, and none of them has a bypass flag.
Rights cleared before any title is touched
Traceability
Full provenance, every time
Every placement carries its record back to the source — the scene it grew from, the frames it was scored against, the report that measured it. Nothing ships without a traceable history.
scene it grew fromframes scored againstreport that measured it
Review
A person signs every export
Nothing ships without an explicit human approve decision and a completed similarity review. There is no auto-publish path.
Approval is human, and the decision is immutable
Integration
White-label by design
Adflix runs behind the platform’s own ad suite. The platform keeps the advertiser relationship and the sale.
Indexing
Index once. Place with provenance.
Adflix reads an episode one time and keeps the full record: scene chunks, break candidates, scored moments. Placements draw on that index, so every ad can point at the exact frames it grew from and every report traces back to the pictures it measured.
A
Placement
Manifest
Exposure report
Disclosure label
Indexing produces: Placement, Manifest, Exposure report, Disclosure label.
Pipeline
Six stages. One record.
Every placement carries its whole history — what was read, what was scored, who approved it, and what it measured.
01 · Ingest
A finished episode arrives
The file is probed and normalized, and its rights record is checked before anything reads a frame. No cleared license, no pipeline — the gate is code, and it is the first thing that runs.
- rights_record · cleared
- source media · probed
- title · registered
02 · Analyze
The episode becomes a scene map
Scene chunks, break candidates, palette, and safety flags — the read that every later decision cites. The bar for a break candidate is deliberately high; most moments never clear it.
- scene map · built
- break candidates · flagged
- safety flags · recorded
03 · Match
Two passes pair moments with brands
A wide scoring pass ranks every candidate, then a second read applies the hard caps — category conflicts, tone, brand safety. The caps live in code, so a failing match cannot be talked through.
- pass one · scored
- pass two · gated
- match · recorded with reasons
04 · Generate
The anchored loop is rendered
The creative is generated to sit flush with the episode: the product rides in as a scene-adapted element, and a soundtrack is composed to fit. The AI-disclosure label is burned into the picture before anything else sees it.
- creative · rendered
- soundtrack · composed
- disclosure label · burned in
05 · Approve
A person decides
The similarity checklist is walked by a human, item by item, and the decision is recorded once. It cannot be edited afterward, and nothing exports without it.
- similarity review · completed
- decision · approve or reject
- record · immutable
06 · Deliver
Labeled media hands off
The finished creative, its manifest, and its measured exposure report drop into the platform’s existing ad suite. The platform sells; Adflix supplies inventory that did not exist the day before.
- labeled media · exported
- manifest · attached
- exposure report · measured
Before / after
The same break, twice.
The mid-roll every platform already runs, next to the same moment placed by Adflix.
A standard mid-roll
An Adflix moment
Rights-cleared · human-approved · AI-labeled